I still can't believe this is done and is already generating such interest from press and radio prior to release date.
A friend I work with takes the same train home as me. About six months ago, she approached me on the platform as I was reading The Blue Sweater.
It was one of those awkward moments when you tell someone outside of your inner-circle that you're adopting. Mainly because there is no time to slide it in conversation, so whatever time you choose will 9 out of 10 times, knock the listener for a loop.
When someone asks "How'd you find that book?", they don't expect to hear, "You see, we're adopting from Ethiopia and I needed a break from the child psychology books and wanted to learn more about Africa. This book came up in my B&N 'Africa' search."
That was the beginning of a wonderfully productive conversation that led to the creation of this album. We chatted until our train arrived and the entire way home, realizing how strongly we both felt about humanitarian aide. Our ideas were the same and we decided right then to do something.
We didn't know what, but we knew it would be through our job. We love our jobs but what are we doing? Music. It's a sexy job. It's not saving lives. And that's what we wanted it to do.
Rather than using our connections for great seats and backstage access, let's use them in a way that will impact many, many others in a positive light for years to come.
I've always been a fan of Malaria No More (thanks to the boys at FC Barcelona for bringing them on my radar!) and decided to reach out to them with our idea. They loved it, the artists loved it, and now press and radio are supporting it.
We secured exclusive tracks from Third Eye Blind and Peter Bjorn & John, who are all over the project. Stephan Jenkins has been beyond supportive and spreading the word. Other artists include, Juliette Lewis, The Walkmen, Youssou N'Dour and more.
And the best bit...100% of the proceeds go directly to Malaria No More. Neither Sony/RED nor the artists are keeping a dime!
p.s. On a personal note...the album artwork is a painting I did for Niko's nursery. It's a bit altered, but is an image of the journey from Africa to Jersey City/NYC.
To purchase the digital-only album, www.amiestreet.com/MalariaNoMore (available on 11/17)
Press release is below with all the details. Please repost and/or pass along.
Release date is this Tuesday, 11/17.
http://newyorkdesigner.com/IndieRocksMNM_PR_final.pdf
8 years ago